Chema Madoz is a Spanish photographer whose work we thought we stumbled across today. However, after finding out more about him we realized we’d picked up a postcard for our collection featuring one of his photographs many years ago and it’s been hanging in our office for three years now. Mr. Madoz creates beautiful black-and-white images that you can look at for hours. None of them are digitally manipulated to created the effects, and several are simple ideas well-executed that make you smile. As stylists we sometimes forget how re-thinking and re-imagining a problem can create amazing results. But that’s one of our favorite parts about the job. It’s practically magic.

Chema Madoz (Web site in Spanish) [via Gizmodo]